Take our Operational Gap survey - Five questions. Two minutes. Find out whether your signal stack is actually driving BDR decisions — or just sitting in a dashboard. You’ll get a score, a breakdown of your five operationalization gaps, and a clear next step.
The 2026 State of the BDR study found that 90% of B2B sales teams have the signal tools. Only 2% use them to determine which accounts get worked.
By "signal" we mean any data that tells you an account is in-market: third-party intent (6sense, Demandbase, ZoomInfo, Lusha, or similar) or first-party activity (CRM engagement, web visits, product usage). This check assumes you already have some signal data flowing in.
This self-check identifies which of the five operationalization gaps apply to your team. Takes about two minutes.
Not using any signal tools yet? The Signal Readiness Assessment is the better place to start.
Leave your details below to see your results and get relevant insights from the research.
About the self-check
The five questions are drawn directly from the 2026 State of the BDR study , co-produced by MarketOne and our partners 6sense, which found that 90% of B2B sales teams have the tools to identify in-market accounts but only 2% use that data to determine which accounts get worked. The self-check tests five specific gaps that separate these two groups: account prioritization, speed to action, tiered outreach, handoff completion, and pipeline measurement.
This self-check covers one question: is signal data driving decisions? The full Signal Readiness Assessment covers all six dimensions of signal intelligence maturity, including data quality, intent activation, and measurement, and produces a personalised report with a free one-hour review call.
Take the Signal readiness assessment -->MarketOne's VP, CRO Americas, Mike Turcotte teamed up with Kerry Cunningham of 6sense to review the results of the 2026 BDR Survey and discuss how BDRs can operationalize the learnings from it. You can watch the webinar back here.
MarketOne is a leading provider of integrated demand generation services to B2B companies worldwide. We break down silos, using data and technology to engage buyers across the customer journey and deliver a Unified Customer Experience.
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