About the assessment

MarketOne's Demand Maturity Assessment is a detailed evaluation of your sales and marketing organization's current-state, based on level of maturity in 4 key areas:

- Personalization
- Attribution
- Alignment
- Governance

The assessment will include a current state review, self-assessment, stakeholder interviews and martech and data assessments.

What is the output?

Based on the assessment, our experts will prepare a full maturity scorecard, plotting your current position on our Demand Maturity Curve. This will drive:

1. Recommendations for quick wins to address critical gaps

2. Creation of a multi-year roadmap of recommended initiatives to achieve business goals

3. Provision of design considerations for lead scoring, CRM lead management and lead hand-off