Question 7 / 7
Do you have reporting capabilities at an account level to be
able to measure success of your ABM?
To be able to track results at an account level (as opposed to contact level), you will need to work on developing a new set of views in your reporting tools. You can download our free set of examples below, showing how to track against business impact, including measuring account engagement, pipeline and revenue and contact coverage. If you'd like some advice on best practices for tracking data at an account level, you can also book a call with one of our ABM experts - just fill in the form below.
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