Question 6 / 7
Do you use any customised content & messaging (at industry,
persona or account level)?
That's a good start! You have your content basics in place to get your ABM approach started. You may be interested in our Content Personalization Spectrum, which you can download for free, and which can help you identify the different levels of personalization for content and messaging. If you'd like to discuss how to evolve your ABM messaging further, why not book a call with one of our ABM experts to run through best practice approaches? Just fill in the form below.
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