Question 6 / 7
Do you use any customised content & messaging (at industry,
persona or account level)?
In order to provide the right content to the right person at the right time, you will need to be moving towards more customized content, based on your ABM objective. You may be interested in our Content Personalization Spectrum, which you can download for free, or if you'd like to know more about customization of content and messaging, why not book a call with one of our ABM experts to run through best practice approaches? Just fill in the form below.
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