Question 5 / 7
Do you have account level data available in your CRM / MarTech
Stack (e.g. account engagement, intent data, BI data)?
That is good news! Understanding profile, activity, intent and financial details of your accounts is a critical requirement for ABM. If you have any doubts about the account level data you are currently collecting, we'd be happy to set up a call with one of our ABM experts to run through best practice approaches - just fill in the form below, or you can download our free list of recommended data requirements.
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