Question 3 / 7
Are your KPIs measurable and aligned with business goals?
If your marketing KPIs are very different from those of sales, you need to start aligning them before thinking about running ABM as you will be measuring against the same goals ultimately. To get started, download our selection of examples of what best practice ABM KPIs typically look like, and if you'd like some help setting them up, why not get in contact via the form below?
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