Account-based Marketing: everyone's talking about it, everyone wants to do it, but getting up and running - and making a success of it isn't that easy.

Successful ABM involves a lot of moving pieces: data, resources, content, different teams, a new outlook on reporting to name a few. Our ABM quiz is designed to help you identify where your organization is on its ABM journey, where the gaps are (if any) and how to fill them. It takes only a few minutes (including some useful free downloads), and covers sales and marketing alignment, budgeting and resources, KPIs, account and persona insights, account-level data, content and messaging personalization and account-level reporting.